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Artificial Intelligence and Social Marketing - plenary session

Agnès Helme-Guizon () and Sharyn Rundle-Thiele
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Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Sharyn Rundle-Thiele: Griffith University [Brisbane]

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Date: 2025-11-05
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Published in The 9th World Social Marketing Conference, ESMA, Nov 2025, Alicante (SPAIN), Spain

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