Differential effect of e-WOM on consumer adoption decisions

Camille Lacan ()
Additional contact information
Camille Lacan: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia

Post-Print from HAL

Date: 2020
References: Add references at CitEc
Citations:

Published in . Actes du 11e Congrès International de l’European Marketing Academy (EMAC) Regional, 2020, Zagreb, Croatia

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05554058

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().