Consumer’s Response to a Word-of-Mouth Solicitation

Camille Lacan ()
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Camille Lacan: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia

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Date: 2019
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Published in Actes du 48e Congrès International de l’European Marketing Academy (EMAC), 2019, Hamburg, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05554089

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