L'imaginaire de Naturalité à l'épreuve de la globalisation: stratégies d'ancrage des marques françaises en Chine au début du XXIème siècle

Marie Duval
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Marie Duval: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School

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Date: 2025
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Published in 24èmes Journées Normandes de Recherche sur la Consommation, 2025, Caen, France

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