Introduction

Thomas Stenger () and Stéphane Bourliataux- Lajoinie
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Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, COMIN [Cerege] - Culture, cOnsommation, Médiations, Image et Numérique [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers

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Date: 2014-10-22
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Published in E-marketing & E-commerce: Concepts, outils, pratiques, Dunod; Dunod; Dunod, pp.1-7, 2014, ⟨10.3917/dunod.steng.2014.01.0003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05557926

DOI: 10.3917/dunod.steng.2014.01.0003

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