Une mémoire du marketing politique en France. Entretien avec Michel Bongrand

Thomas Stenger () and Camille Picard
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Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, COMIN [Cerege] - Culture, cOnsommation, Médiations, Image et Numérique [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers
Camille Picard: ISCC - Institut des Sciences de la Communication du CNRS - CNRS - Centre National de la Recherche Scientifique

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Date: 2012
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Published in Le marketing politique, CNRS Éditions, pp.53-68, 2012, ⟨10.4000/books.editionscnrs.18955⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05557975

DOI: 10.4000/books.editionscnrs.18955

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