Digital transformation and innovation in traditional business sectors

Transformation numérique et innovation dans les secteurs traditionnels d'activité

Yannis Martin ()
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Yannis Martin: COSTECH - Connaissance Organisation et Systèmes TECHniques - UTC - Université de Technologie de Compiègne, UTC - Université de Technologie de Compiègne

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Abstract: The crafts sector is emblematic of traditional activities deeply rooted in their local communities, where work practices have historically relied on manual skills, the transmission of techniques, and small-scale organizational structures. However, in recent years, the increasing adoption of digital technologies has profoundly challenged the methods of production, cooperation, and creation within these organizations. This paper adopts a critical approach to digitalization and aims to address the following question: how does the adoption of digital technology transform the work of craftspeople? Using a territorial perspective, this research is based on a qualitative study conducted in the village of Pernes-les-Fontaines, renowned for its high concentration of artists and craftspeople. The methodological approach is based on long-term participant observation and semi-structured interviews conducted with artists and craftspeople, allowing us to understand their actual practices, their perceptions of digital technology, and the tensions they experience on a daily basis.

Keywords: Territory and local roots; Technological adoption; Digital transformation; Fine craftsmanship; Work practices; Gesture; Geste; Adoption technologique; Territoire et ancrage local; Pratiques de travail; Artisanat d’art; Transformation numérique (search for similar items in EconPapers)
Date: 2026-03-20
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Published in Digitalisation des organisations et des territoires : entre accélération, résilience, résistance et innovation., Ascencia Business School; EM Normandie; Association Internationale de Recherche en Entrepreneuriat et PME (AIREPME); Centre d'études et de recherche sur les commerces et artisans de proximité (CERCAP); Management & Data Science, Mar 2026, Paris la Défense, France

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