The practice barometer: towards an anti-cannibal and trans-environmental agenda

Klara Scheurenbrand and Verena Gruber ()
Additional contact information
Klara Scheurenbrand: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Verena Gruber: EM - EMLyon Business School

Post-Print from HAL

Abstract: This integrative review introduces the ‘practice barometer' as a conceptual tool to assess and guide practice-based sustainability research in sociology and marketing. Drawing on an integrative analysis of the existing literature, we argue for the relevance of practice theory as a powerful framework for understanding sustainability, critiquing capitalism, and advancing scholarship. We outline a trans-environmental, anti-cannibal agenda for future research by combining Fraser's theory of cannibal capitalism and Schatzki's account of large phenomena. Positioned as a cross-disciplinary project, this agenda calls on scholars to move beyond disciplinary silos, ask deeper ontological questions, and engage in forms of scholarship that brave institutional constraints – advancing sustainability as a research practice, not merely a topic of study.

Keywords: Practice Theory; cannibal capitalism; consumption; transformative marketing; integrative literature review (search for similar items in EconPapers)
Date: 2026-03-11
References: Add references at CitEc
Citations:

Published in Journal of Marketing Management, In press, pp.42. ⟨10.1080/0267257X.2026.2638747⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05562230

DOI: 10.1080/0267257X.2026.2638747

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().