Evolution of French Wine Companies in the Global Landscape

Jean-Marie Cardebat
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Jean-Marie Cardebat: BSE - Bordeaux sciences économiques - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: Description With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Date: 2024-06-01
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Published in Foued Cheriet; Carole Maurel; Paul Amadieu; Herve Hannin. Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations, Wiley-ISTE, pp.53-72, 2024, Agriculture, Food Science and Nutrition, 978-1-394-30111-9

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05563624

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