Managing Sustainable Innovation with a User Community Toolkit: The Case of the Video Game Trackmania

Guy Parmentier () and Romain Gandia
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Guy Parmentier: UGA - Université Grenoble Alpes, Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: Today, innovating with a user community seems an effective strategy for developing a firm's innovation capacity. However, short‐term benefits from this collaboration are no longer sufficient, and firms are now looking to develop a sustainable relationship with users, to maintain sustainable innovation. This study furthers our understanding of the way in which a user toolkit connected to a community serves to manage innovation of an existing product or service. The literature provides a limited understanding of the role of a user toolkit in the management of a sustainable innovation approach in firms. The research is based on a longitudinal case study of the video game T rackmania , which has an integrated toolkit connected to a large and active user community. Results confirm the crucial role of the toolkit in the construction, control and maintenance of a sustainable innovative approach with a user community. From the innovation perspective, the toolkit can be considered as a means of managing the boundary between the firm and the user community, because it enables the community to structure itself as a multi‐sided platform, where all categories of users participate in value creation. Finally, we identify four modalities for managing sustainable innovation with a user community toolkit.

Keywords: creativity; innovation; community; video game (search for similar items in EconPapers)
Date: 2013-03-11
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Published in Creativity and Innovation Management, 2013, 22 (2), pp.195-208. ⟨10.1111/caim.12021⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05572246

DOI: 10.1111/caim.12021

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