Delving into backers motivations in donation-based crowd-funding: insights from a biodiversity conservation case study

Thibault Cuenoud (), Rey Dang, Jean-Michael Sahut () and L'Hocine Houanti ()
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Thibault Cuenoud: Excelia Group | La Rochelle Business School
Rey Dang: ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC
Jean-Michael Sahut: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon
L'Hocine Houanti: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Confronted with the impact of anthropisation on biodiversity and its environment, crowd-funding (CF) can assist with funding shortfalls in environment preservation. However, little is known regarding sustainable crowdfunding. To fill this gap, this study examines a crowdfunding project focused on biodiversity (reforestation). Specifically, we examine backers' altruism, the founder's social capital, and gender bias. Firstly, we find that backers' altruism is not significantly correlated to their contributions, even for this type of project with an environmental objective. Secondly, we reveal that the founder's social capital is positively and significantly correlated to backers' contributions. Thirdly, our results suggest that female backers are less likely to contribute financially to this type of project. These results may help entrepreneurs and platforms to find a means of funding these projects.

Keywords: Altruism; Social media; Gender; Biodiversity; Sustainability; Crowdfunding (search for similar items in EconPapers)
Date: 2026
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Published in International Journal of Entrepreneurship and Small Business, 2026, 59 (4), ⟨10.1504/IJESB.2026.10075802⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05576054

DOI: 10.1504/IJESB.2026.10075802

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