Cas 7. L’application mobile Gleeph: quand l’intelligence artificielle se met au service des livres

Innovation et marketing de la culture et du tourisme

Juliette Passebois-Ducros ()
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Juliette Passebois-Ducros: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2022-06-01
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Published in Innovation et marketing de la culture et du tourisme, EMS Editions, pp.133-156, 2022, ⟨10.3917/ems.bourg.2022.01.0133⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05577431

DOI: 10.3917/ems.bourg.2022.01.0133

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