Cultural networking and relation management tools for specific territories: The case of la « C’Art » pricing pass and « La Piscine » pool in Roubaix

Philippe Aurier (), Guergana Guintcheva and Juliette Passebois-Ducros ()
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Philippe Aurier: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Guergana Guintcheva: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Juliette Passebois-Ducros: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2016
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Published in Génération marketing et sciences de gestion : Mélanges en l'honneur du Professeur Pierre-Louis Dubois, 2016, 2717868887

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05577456

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