Design Thinking

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Joël Mapendo Sangwa ()
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Joël Mapendo Sangwa: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UMLP - Université Marie et Louis Pasteur - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe

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Abstract: Design Thinking is a human-centered, iterative, and interdisciplinary approach to innovation that aims to develop products, services, and experiences that are desirable for users, technically feasible, and economically viable. This course introduces the core mindset of design thinking, including empathy, curiosity, creativity, collaboration, and tolerance for experimentation and failure. It explores the main stages of the process—immersion, problem definition, ideation, prototyping, and testing—while emphasizing divergence and convergence, iterative learning, and the transformation of ideas into tangible solutions through continuous user feedback.

Keywords: Product Development; Service Design; User Feedback; Innovation Process; Collaborative Design; Divergence and Convergence; Iteration; Testing; Prototyping; Problem Solving; Ideation; Creativity; User Experience; Human-Centered Innovation; Design Thinking (search for similar items in EconPapers)
Date: 2025-12-09
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Published in Master. Marketing, Colmar, France. 2025, pp.21

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05580941

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