Omnichannel marketing: the client is at the heart of distribution

Sandro Castaldo and Monica Grosso ()
Additional contact information
Sandro Castaldo: Bocconi University (Italy, Milan)
Monica Grosso: EM - EMLyon Business School

Post-Print from HAL

Keywords: omnichannel; loyalty programs (search for similar items in EconPapers)
Date: 2026-01-01
References: Add references at CitEc
Citations:

Published in Digital Loyalty: Leveraging digital touchpoints, big data, and AI to boost shopper trust, Bocconi University Press, pp.1 - 11, 2026, 9791280623850

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05581310

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().