The ‘biodigital’ frontier, where virtual influencers are establishing a new age of marketing

Niki Borisova and Marie-Nathalie Jauffret ()
Additional contact information
Marie-Nathalie Jauffret: UniCA - Université Côte d'Azur, SIC.Lab Méditerranée - Laboratoire de Recherche en Sciences de l'Information et de la Communication - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

Post-Print from HAL

Abstract: Invited to take part in the Maison du Numérique's ‘Immersive Week', Monaco Life stepped into the world of biodigitals alongside expert Marie-Nathalie Jauffret to explore how virtual influencers are redefining marketing and inclusivity.

Date: 2023-11-08
Note: View the original document on HAL open archive server: https://hal.science/hal-05599548v1
References: Add references at CitEc
Citations:

Published in Immersive Week, Maison du Numérique, Nov 2023, Monaco, Monaco

Downloads: (external link)
https://hal.science/hal-05599548v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05599548

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().