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How Does Corporate Social Responsibility Shield Firms From the Adverse Effects of the COVID‐19 Pandemic? the Role of Financial Flexibility

Walid Ben Amar (), Ziyu Kong and Isabelle Martinez
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Walid Ben Amar: uOttawa - Université d'Ottawa [Ontario]
Ziyu Kong: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse
Isabelle Martinez: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse

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Abstract: This study examines whether financially endorsed corporate social responsibility (CSR) commitments improved the stock market performance of China's listed firms during the COVID-19 pandemic. We find that CSR itself did not lead to higher stock returns during the crisis period of the pandemic, suggesting that the moral (social) capital from CSR could not solely provide an "insurance-like" buffer against the shock. In contrast, our results show that CSR commitments generate higher stock returns when firms are more financially flexible, implying that financial flexibility endorses implicit CSR commitments to stakeholders during a crisis. Our results are robust to a difference-in-differences specification, alternative CSR measures and the inclusion of additional controls.

Date: 2026-02
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Published in Journal of International Financial Management and Accounting, 2026, vol. 37 (n° 1), pp.7-37

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