Farmer identity and risk preferences in farmers’ choices between public and private agri-environmental contracts

Moritz Peter Fritschle, Laure Kuhfuss (), Tobias Vorlaufer and Fabian Thomas
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Moritz Peter Fritschle: Universität Osnabrück - Osnabrück University
Laure Kuhfuss: SMART - Structures et Marché Agricoles, Ressources et Territoires - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, James Hutton Inst, Dundee DD2 5DA, Scotland - Partenaires INRAE
Tobias Vorlaufer: LG / WGL - Leibniz Association = Leibniz Gemeinschaft = Wissenschaftsgemeinschaft Gottfried Wilhelm Leibniz
Fabian Thomas: OS UAS - Osnabrück University of Applied Sciences - Hochschule Osnabrück

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Abstract: European farmers' preferences for voluntary agri-environmental contracts are often heterogeneous and can be influenced by behavioural factors. In our study, we investigate how farmer identity and risk preferences are related to preferences for agri-environment contracts in the UK, France, and the Netherlands. Using data from a discrete choice experiment and a sample of 767 farmers, we identify a statistically significant, but nonrobust, effect showing that a stronger relative productivist farmer identity is associated with a higher preference for contracts organized by retail companies over those organized by governments. Furthermore, results show that a stronger relative productivist identity reduces the likelihood of participating in the proposed agri-environment contracts.

Keywords: Behaviour; AES; Risk preferences; Self-identities; Farmer identity; Stated preferences; Choice experiments (search for similar items in EconPapers)
Date: 2026-01-24
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Published in Q Open, 2026, 6 (1), pp.qoag005. ⟨10.1093/qopen/qoag005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05603851

DOI: 10.1093/qopen/qoag005

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