Big girls, you are beautiful: the positive consumer response toward inclusive sizing

Romain Sohier (), Gaëlle Pantin-Sohier (), Caroline Lancelot Miltgen () and Béatrice Parguel ()
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Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Caroline Lancelot Miltgen: Audencia Business School
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2022-12-05
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Published in Australian and New Zealand Marketing Academy Conference, Dec 2022, Perth, Australia

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