The Big Five Dyad Congruence and Compulsive Buying: A Case of Service Encounters

Muhammad Zubair Tauni () and Fayaz Ali
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Muhammad Zubair Tauni: Zhejiang Gonshang University, DUFES - Dongbei University of Finance and Economics, Dalian, Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Fayaz Ali: SZU - Shenzhen University [Shenzhen] = 深圳大学

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Date: 2022-07-13
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Published in GBATA, Global Business and Technology Association Conference, Jul 2022, En Ligne, France

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