Analysis of the perceived value of smart homes: More intelligence for greater energy savings?

Analyse de la valeur perçue de la maison intelligente: plus d’intelligence pour plus d’économie d’énergie ?

Inès Guguen-Gicquel (), Zied Mani and Inès Chouk
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Inès Guguen-Gicquel: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Zied Mani: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Inès Chouk: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Abstract: Research objectives : This research aims to better understand the mechanisms underlying value perception in the context of smart homes by analyzing the role of perceived intelligence dimensions (i.e., autonomy, connectivity, and learning ability) and perceived usefulness in terms of energy savings. • Methodology< : Based on a quantitative study of a representative sample of 421 consumers, a conceptual model was tested using structural equation modeling (AMOS). • Results : (1) The three dimensions of perceived intelligence (i.e., autonomy, connectivity, and learning ability) have a positive impact on the perceived value of the smart home. (2) Perceived connectivity and learning ability have a positive impact on perceived usefulness in terms of energy savings. (3) The utilitarian benefit of energy savings has a positive impact on perceived value. • Managerial implications : These results provide managers with information on relevant areas for the development and communication of smart home offers. • Originality : The originality of this study lies mainly in its consideration of autonomy, connectivity, and learning ability in the analysis of the perceived value of smart homes. In addition, it highlights the role of energy savings in the perception of the value of smart homes and in consumers' intention to use this technology.

Keywords: autonomy; energy savings; learning ability; connectivity; smart home; perceived value; économie d’énergie; Capacité d’apprentissage; autonomie; connectivité; maison intelligente; Valeur perçue (search for similar items in EconPapers)
Date: 2026-03-27
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Published in Décisions Marketing, 2026, 122, pp.15-30

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05615851

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