Disconnecting from audience clicks A gendered analysis of community managers’ disconnection practices

Se déconnecter des clics des publics Analyse genrée des pratiques de déconnexion de gestionnaires de communautés

Camille Alloing (), Claire Estagnasié () and Valérie Reid ()
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Camille Alloing: UQAM - Université du Québec à Montréal = University of Québec in Montréal
Claire Estagnasié: UniCA - Université Côte d'Azur
Valérie Reid: UQAM - Université du Québec à Montréal = University of Québec in Montréal

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Abstract: This article interrogates the forms of disconnection of community managers (CM) through a gendered analysis. Using a qualitative methodology, it explores professional and personal practices of disconnection in a context where these professionals are exposed to online violence. The results show that women generally prefer relational and disciplinary strategies to disconnect, while men opt more for material and spatial practices. These differences reveal structural inequalities in the way disconnection is experienced and perceived. The study concludes with a broader perspective on the professional contexts that frame the practices of online community managers.

Keywords: Digital disconnection; Hyperconnection; Gender; Emotional labor; Disconnecting; Community managers; Travail émotionnel; Genre; Hyperconnexion; Déconnexion numérique; Gestionnaires de communautés (search for similar items in EconPapers)
Date: 2026-05-04
Note: View the original document on HAL open archive server: https://hal.science/hal-05617817v1
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Published in Communication et Management : Revue internationale des sciences commerciales, 2026, Varia, 23 (1), pp.49-71. ⟨10.54695/comma.231.art004⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05617817

DOI: 10.54695/comma.231.art004

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