Enseignement du marketing sans greenwashing ? Oui grâce à la curiosité et à la créativité

Laetitia Condamin ()
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Laetitia Condamin: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Est-il envisageable de faire du marketing sans tomber dans ce que nous appelons communément le greenwashing ou autres formes d'ethicwashing ? Laëtitia Condamin, PhD, professeur assistant en marketing, EM Normandie nous éclaire sur le sujet !

Date: 2021-09-13
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Published in 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05630477

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