Toward a better understanding of the intention to participate in a take-back program in the mobile phone sector

Vers une meilleure compréhension de l'intention de participer à un programme de reprise dans le secteur de la téléphonie

Baptiste Moussaoui (), Caroline Bonnetier (), Arnaud Rivière () and Laurent Maubisson ()
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Baptiste Moussaoui: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire, UT - Université de Tours
Caroline Bonnetier: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire
Arnaud Rivière: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, UT - Université de Tours, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire
Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: When consumers no longer have any use for their mobile phones, two disposal behaviors currently dominate: discarding and hoarding. In response to these environmentally harmful disposal practices, and considering several marketing-related challenges, mobile phone brands have, in recent years, developed circular initiatives such as take-back programs. However, it is clear that the literature has devoted little attention to understanding the mechanisms and motivations that drive consumers to participate in them. Drawing on a generalization and extension replication of Seo and Jin's (2024) work with 681 respondents, this study highlights the role of brand loyalty and perceived benefits as predictors of consumers' intention to participate in a mobile phone take-back program. It also underscores the moderating role of the sentimental hoarding tendency.

Keywords: disposal; take-back programs; brand loyalty; perceived benefits; sentimental hoarding tendency; tendance à tout garder sentimentale; bénéfices perçus; fidélité; programmes de reprise; post-usage (search for similar items in EconPapers)
Date: 2026-05-20
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Published in 42ème Congrès International de l'afm, May 2026, Angers (France), France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05632104

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