Les facteurs qui favorisent ou entravent l'efficacité des campagnes de communication destinés aux usagers

Mia M. Birau ()
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Mia M. Birau: EM - EMLyon Business School

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Keywords: usagers; Communication; Marketing social (search for similar items in EconPapers)
Date: 2022-09-08
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Published in L'usager, acteur du service public ?, Presses Universitaires Blaise Pascal, 2022

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