Determining factors in the location strategies of Moroccan companies in Africa

Les facteurs déterminants des stratégies d'implantation des entreprises marocaines en Afrique

Bounyyaminou Moussa Abdoul Ramane (), Mohammed Mzaiz and Anass El Ghrasli
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Bounyyaminou Moussa Abdoul Ramane: Université Chouaib Doukkali, Ecole Nationale de Commerce et de Gestion El-Jadida (ENCG-J) El Jadida
Mohammed Mzaiz: Université Chouaib Doukkali, Ecole Nationale de Commerce et de Gestion El-Jadida (ENCG-J) El Jadida
Anass El Ghrasli: Université Abdelmalek Essaâdi, Ecole Nationale de Commerce et de Gestion de Tanger (ENCG-T)

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Abstract: Africa's emergence on the international stage raises major location issues for companies, particularly Moroccan ones. In a spirit of South-South cooperation, Morocco aims, through its ‘national champions', to make an active contribution to the economic development of a continent that will be the world's leading demographic power by 2050. This ambition is set against a backdrop marked by a marked improvement in Morocco's attractiveness, reflected in a significant rise in foreign direct investment (FDI), driven by its political stability and the economic and institutional reforms undertaken since the 2000s. The aim of this article is to take stock of the macroeconomic and microeconomic factors that determine Moroccan companies' strategies for setting up operations on the African continent. Through a narrative review based essentially on grey literature, the study highlights a paradox: despite Moroccan companies' strong interest in the African market, numerous obstacles, particularly financial, informational and institutional, are holding back their deployment. From an exploratory perspective, this study proposes concrete avenues for strengthening regional economic integration. In particular, it suggests better strategic support for businesses, greater coordination between public and private players, and the introduction of financing mechanisms tailored to the realities of the continent. In this sense, this article aims to contribute to the debate on the conditions for successful, inclusive and sustainable internationalisation of Moroccan companies in Africa. Key words : Africa, Corporate internationalization, Foreign Direct Investment, Morocco JEL Classification : F21 Paper Type : Theoretical research

Keywords: Africa; Corporate internationalization; Foreign Direct Investment; Morocco; Afrique; Internationalisation des entreprises; Investissements directs étrangers; Maroc (search for similar items in EconPapers)
Date: 2025-05-03
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2025, 6 (05), ⟨10.5281/zenodo.15299890⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05647640

DOI: 10.5281/zenodo.15299890

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