Evolution of sustainability logic: Arctic cruise tourism

Roberto Hermann, Giovany Cajaiba-Santana () and Olivier Faury ()
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Roberto Hermann: Nord University [Bodø]
Giovany Cajaiba-Santana: Kedge BS - Kedge Business School
Olivier Faury: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Sustainability has become a central issue in Polar tourism, yet existing research offers limited insight into how sustainability commitments evolve within cruise organizations. Drawing on a multi-year case study of Hurtigruten, a Norwegian cruise company, this study examines how sustainability evolves as an institutional logic. We apply a critical discourse analysis of Environmental, Social, Governance reports and Norwegian media articles to examine evolving alignment between sustainability discourse and operational practices. We introduce a typology to capture phases of sustainability engagement and trace their development over time. The findings show a shift from symbolic compliance to strategic institutionalization, shaped by reporting strategies and external pressures. The study offers insight into how sustainability becomes embedded in cruise organizations in environmentally sensitive contexts.

Keywords: Corporate environmental responsibility; Strategy; Arctic cruise tourism; Critical discourse analysis; Sustainability reporting; Institutional logics (search for similar items in EconPapers)
Date: 2026-07-01
Note: View the original document on HAL open archive server: https://hal.science/hal-05651929v1
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Published in Annals of Tourism Research, 2026, 119, pp.104204. ⟨10.1016/j.annals.2026.104204⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05651929

DOI: 10.1016/j.annals.2026.104204

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