How Using An Anti-Food Waste App Enhances Consumer’s Shopping Well-Being Through Perceived Value

Mariana Vlad () and Michaël Flacandji ()
Additional contact information
Michaël Flacandji: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux

Post-Print from HAL

Abstract: This paper investigates how the use of an anti-food waste app (AFWA) influences shopping value and shopping well-being. It contrasts app users with those who purchase anti-food waste products without app. The study examines how the shopping value dimensions –utilitarian, hedonic, social and green altruistic values– mediate the relationship between app use and shopping well-being. We compared customers who used TGTG app with those who did not (N=626). The results reveal that the effect of an AFWA on shopping well-being derived from anti-food waste purchasing is fully mediated by consumers' perceptions of hedonic, social, and green altruistic shopping values. Utilitarian value does not act as mediator. It also appears that the positive effect of AFWA use on hedonic value strengthens as consumers' green self-identity increases.

Keywords: Green self-identity; Shopping well-being; Green altruism; Shopping value; app; Anti-food waste (search for similar items in EconPapers)
Date: 2026-05-20
References: Add references at CitEc
Citations:

Published in 42ème Congrès international de l’Association Française de Marketing, Association Française de Marketing, May 2026, Angers, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05655628

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().