Vineyard Ventures: Entrepreneurship Across Twelve Wine Regions

Charbel Salloum (), Leo Paul Dana, Laura Broccardo (), Jean-Marie Cardebat and Kyuho Lee
Additional contact information
Charbel Salloum: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Leo Paul Dana: Dalhousie University [Halifax]
Laura Broccardo: UNITO - Università degli studi di Torino = University of Turin
Jean-Marie Cardebat: BSE - Bordeaux sciences économiques - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Kyuho Lee: Sonoma State University [Rohnert Park]

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Abstract: This book offers a comprehensive exploration of how geographic, institutional, and sustainability factors shape entrepreneurial opportunities in the global wine industry. Framed as a destination-first playbook, Vineyard Ventures compares twelve wine-producing nations—France, Italy, Spain, Portugal, Germany, Lebanon, South Africa, the United States, Argentina, Chile, Australia, and New Zealand—to uncover how terroir, cluster support, and sustainability infrastructure influence market entry, growth, and resilience for wine entrepreneurs. Drawing on contributions from leading scholars in wine economics, entrepreneurship, and tourism, this edited volume presents a structured analysis of the entrepreneurial ecosystems within each country. Chapters follow a consistent format, mapping founder pathways, financing options, certification routes, and tourism channels, while linking these elements to brand positioning and risk management. A practical destination scorecard helps readers evaluate key factors such as regulatory complexity, climate risk, labor availability, and GI brand equity. The book uses academic research as the basis for practical guidance, making it a valuable resource for entrepreneurs seeking to navigate the wine sector. It highlights the interplay between sustainability and profitability, offering tools to assess and compare destinations for launching or scaling wine ventures. Real-world case studies and comparative frameworks provide clarity and depth, while methodological approaches span qualitative analysis, institutional mapping, and strategic modeling.

Keywords: Terroir and appellations; Sustainable viticulture; Destination ecosystems; Climate risk; Global wine economy; Vineyard brand positioning; Wine and tourism; Wine market resilience; Wine market growth; Sustainability infrastructure; Cluster support; Wine terroir; Wine entrepeneurship; Vineyard economics (search for similar items in EconPapers)
Date: 2027-01-21
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Published in Springer Nature, 150 p., 2027, Tourism, Hospitality & Event Management, 978-3-032-33023-9

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05659234

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