Navigating Algorithmically Constructed Romantic Landscapes

Jamie Smith, Stefania Masè and Alisa Minina Jeunemaître ()
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Jamie Smith: Escola de Administração de Empresas de São Paulo (Brazil, São Paulo) - EAESP
Alisa Minina Jeunemaître: EM - EMLyon Business School

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Abstract: Digital dating platforms, driven by algorithmic infrastructures, significantly shape contemporary romantic experiences. Existing research often oversimplifies online love by overlooking the complex normative frameworks users navigate. This study, based on 21 consumer interviews, uses an institutional theory lens to analyse user agency within three distinct logics in online dating. We examined the power dynamics of these logics using a 4-point consumer empowerment framework. Our findings advance scholarship on the platformization of the relationship industry and consumer agency, illustrating how individuals navigate an algorithmically constructed romantic landscape.

Keywords: Online dating; empowerment; logics; Consumer Culture Theory; Consumer Culture (search for similar items in EconPapers)
Date: 2026-06-02
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Published in EMAC Annual Conference 55th, Jun 2026, Bath, United Kingdom. pp.10

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05664432

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