The Impact of UI/UX in Digital Marketing on Conversion Rates in E-Business

Zeyad Alkhazali, Mahmoud Alghizzawi, Ibrahim Abu-Alsondos, Rana Husseini Frangieh (), Soha Salem El Mokdad and Ahmad Marei
Additional contact information
Zeyad Alkhazali: Al-Ahliyya Amman University
Mahmoud Alghizzawi: Applied Science Private University
Ibrahim Abu-Alsondos: MEU - Middle East University
Rana Husseini Frangieh: SUAD - Sorbonne University Abu Dhabi, SUAD_SAFIR - SUAD - Sorbonne University Abu Dhabi
Soha Salem El Mokdad: Higher Colleges of Technology - UAE University
Ahmad Marei: MEU - Middle East University

Post-Print from HAL

Abstract: User experience and marketing are crucial aspects of the digital landscape, significantly enhancing digital marketing performance. This study investigates the impact of user experience on user engagement and conversion rates, encompassing the entire customer journey in the digital world and its various influencing factors. By examining the customer experience, the study relies on visual and interactive cues, focusing on numerous details the user encounters during the purchasing process, such as ease of use, information availability, technical support, and the payment process. The research concludes that utilizing modern technologies that enhance the customer experience through interactive cues during the user's visit has a significant impact on marketing campaigns. These insights should be studied and implemented to improve websites and create a marketing strategy that effectively addresses customer needs throughout their digital journey to complete a purchase. Therefore, this study offers general recommendations for companies to enhance their digital presence in a way that aligns with customer expectations, thus improving their visibility and impact, and enabling these companies to develop marketing strategies that meet the actual needs and desires of their customers.

Keywords: Application; Website; Digital business; Customer experience (search for similar items in EconPapers)
Date: 2026-05-14
References: Add references at CitEc
Citations:

Published in Computational Intelligence for Business Analytics and Decision Systems, 1286, Springer Nature Switzerland, pp.273-282, 2026, Studies in Computational Intelligence, ⟨10.1007/978-3-032-23897-9_25⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05664804

DOI: 10.1007/978-3-032-23897-9_25

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().