The role of familiarity with the Nutri-score in assessing and intending to purchase advertised products

Le rôle de la familiarité avec le Nutri-score sur les évaluations et l’intention d’achat de produits dans la publicité

Boubacar Sadou ()
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Boubacar Sadou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, Université de Haute-Alsace, Mulhouse, France.

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Keywords: comportement alimentaire; choix alimentaire; publicité dans les media sociaux; familiarité aux labels; Nutri-score (search for similar items in EconPapers)
Date: 2026-09-18
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Published in 20ème Journée du Marketing Agroalimentaire à Montpellier (JMAM), Association Française du Marketing (AFM), Sep 2026, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05665265

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