Purpose Discovery as Managerial Sensemaking in Luxury Branding under Heritage-Innovation Tensions

Glyn Atwal and Klaus Heine
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Glyn Atwal: BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Date: 2026-03-05
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Published in 3rd International Society for Luxury Management (ISLUX) Conference 2026, Mar 2026, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05670675

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