From paradox to antagonism: increasing ecological commitment through conspicuous responsible behavior

Nadège Ianni ()
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Nadège Ianni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Keywords: Green gap; Responsible consumer; Responsible consumption; Conspicuous Consumption (search for similar items in EconPapers)
Date: 2026-06-22
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Published in 3rd Auvergne-Rhône-Alpes Marketing Seminar, Grenoble Ecole de Management, Jun 2026, Grenoble, France

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