The effect of globalisation on the image of partner brands

Sinove Marde (), Caid Mélissa and Jean Romain Cally
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Sinove Marde: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Jean Romain Cally: gregeoi-facirem - IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion

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Date: 2007-02-01
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Published in Journal of Current Issues in Globalization, 2007, 2 (1), pp.115-128

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05688937

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