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Les nudges: la communication d'influence

Serge Blondel ()
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Serge Blondel: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, LIRAES (URP_ 4470) - Laboratoire Interdisciplinaire de Recherche Appliquée en Economie de la Santé - UPCité - Université Paris Cité

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Date: 2021-04-14
Note: View the original document on HAL open archive server: https://hal.science/hal-05690112v1
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Published in De Boeck. Les fondamentaux de la communication, Pratique et métiers en évolution, 2021, ⟨10.1177/014616720832561⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05690112

DOI: 10.1177/014616720832561

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