L’appropriation des chatbots par les associations caritatives sur leurs sites internet: quelle légitimité perçue par les donateurs ?

Soffien Bataoui () and Emmanuelle Boch ()
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Soffien Bataoui: UGA - Université Grenoble Alpes
Emmanuelle Boch: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA, IAE Tours Val de Loire - Institut d'Administration des Entreprises (IAE) - Tours Val de Loire, UT - Université de Tours - NEOLAiA - NEOLAiA European University = Université Européenne NEOLAÏA

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Date: 2025-05
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Published in 41ème congrès international de l'Association Française du Marketing, May 2025, Lille, France

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