Neo-materialist movement organisations and the matter of scale

Mikko Laamanen, Francesca Forno and Stefan Wahlen
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Mikko Laamanen: EM - EMLyon Business School
Francesca Forno: UNITN - Università degli Studi di Trento = University of Trento
Stefan Wahlen: Justus-Liebig-Universität Gießen (Germany, Giessen) - JLU

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Abstract: Consumer collective action is commonly connected to individualised politics, market responsibility and local utopias. In this paper, we take an alternative point of departure and discuss the (emergence of) neo-materialist movement organisations (NMMOs) as mobilising prefigurative everyday politics in local organising and creating strategies toward alternative global futures. Our approach is threefold. First, we introduce the concept of neo-materialist movement organisations and, second, outline their organising in the everyday context and prefigurative commitments. Third, we explore different strategies of scaling toward alternative futures with particular focus on (controversial) institutional avenues. We contribute to the emerging literature on prefigurative politics in consumer movements by problematising the dominant approach to social change trapped in local inwardness. We further highlight the potential for systemic changes via local authorities, or what we call scaling through institutions.

Keywords: Prefigurative politics; consumer collective action; neo-materialist movement organisations; scale of action; scaling through (search for similar items in EconPapers)
Date: 2023-06-13
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Published in Journal of Marketing Management, 2023, 39 (9-10), pp.857 - 878. ⟨10.1080/0267257X.2022.2045342⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05721858

DOI: 10.1080/0267257X.2022.2045342

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