Influencer Marketing

Sandra Arrivé and Alisa Minina Jeunemaître ()
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Alisa Minina Jeunemaître: EM - EMLyon Business School

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Keywords: practice theory; influence marketing; value co-creation (search for similar items in EconPapers)
Date: 2024-05-28
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Published in Annual Conference of the European Marketing Academy 53rd, May 2024, Bucharest, Romania

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