To Do or Not To Do: How Ethical Ambiguity Shapes Entrepreneurial Action

Marina Vorholzer () and Anna Brattström
Additional contact information
Marina Vorholzer: Lund University
Anna Brattström: Lund University

Post-Print from HAL

Abstract: This paper explores perceived ethicality in entrepreneurial action. We extend the entrepreneurial action framework and propose that well-intended entrepreneurs evaluate a potential opportunity in terms of its feasibility, desirability, and ethicality. We advance a concept – ethical ambiguity – to capture situations where entrepreneurs perceive conflicting ethical interpretations based on utilitarian and deontological assumptions of right and wrong. We draw on (moral) cognition literature to propose (a) factors that determine the ability to recognize ethical ambiguity and (b) opportunity-specific characteristics that determine which ethical perspective dominates the belief-forming process. Our analysis opens a new research agenda connecting entrepreneurship and ethics literature.

Keywords: Perceived; ethicality (search for similar items in EconPapers)
Date: 2024-08-09
References: Add references at CitEc
Citations:

Published in Academy of Management (AOM) Annual Meeting 84th, Aug 2024, Chicago, United States. ⟨10.5465/AMPROC.2024.197bp⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05731796

DOI: 10.5465/AMPROC.2024.197bp

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().