La fabrique de la Communication Responsable: un processus collectif de création de sens

Isabelle Marx, Valérie Zeitoun and Géraldine Michel ()
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Isabelle Marx: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School
Valérie Zeitoun: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2026
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Published in 42ème Congrès International de l'Association Française du Marketing (AFM), 2026, Angers, France

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