An Exploratory Study of Canadian Customer Perceptions of Neobanks and the impact of Corporate Digital Responsibility on their adoption Behavior

Mehrdad Kordi, Myriam Ertz (), Imen Latrous () and Leyla Jaoued-Abassi ()
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Myriam Ertz: UQAC - Université du Québec à Chicoutimi
Imen Latrous: Département de sciences économiques et administratives - UQAC - Université du Québec à Chicoutimi - Département de sciences économiques et administratives
Leyla Jaoued-Abassi: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2026-06-16
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Published in EURAM, Jun 2026, Kristiansand, Norway

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