Du marché à la mémoire culturelle: la patrimonialité des marques perçue par les consommateurs

Flavie Julia Usquin ()
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Flavie Julia Usquin: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UMLP - Université Marie et Louis Pasteur - UBE - Université Bourgogne Europe

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Keywords: Consommateurs; Patrimonialité des marques (search for similar items in EconPapers)
Date: 2026-05-19
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Published in 42ème Congrès International de l'AFM, Association française du marketing, May 2026, Angers, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05769149

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