Le rôle modérateur de la temporalité dans la perception de la traditionnalité: le cas des tamales chez des mexicains expatriés

Georgina Gonzalez-Hemon () and Sergio Erick García-Barrón
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Georgina Gonzalez-Hemon: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UMLP - Université Marie et Louis Pasteur - UBE - Université Bourgogne Europe
Sergio Erick García-Barrón: Universidad Panamericana

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Keywords: Tradition; mexicaine (search for similar items in EconPapers)
Date: 2026-05-19
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Published in 42ème Congrès International de l'AFM, Association française du marketing, May 2026, Angers, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05769200

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