L’effet de l’interactivité des images sur l’expérience du client internaute, ses réponses comportementales et le capital de la marque: le cas des sites web hôteliers

Mirna Bassily ()
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Mirna Bassily: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Date: 2017-05-04
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Published in Colloque doctoral de l’Association Francophone de MAnagement du Tourisme (AFMAT), May 2017, La Rochelle (France), France

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