Coûts d’apprentissage et valeur perçue des innovations complexes

Emmanuelle Le Nagard () and Elisa Monnot ()
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Emmanuelle Le Nagard: ESSEC Business School
Elisa Monnot: CY - CY Cergy Paris Université, THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2020-06-04
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Published in Rémi Mencarelli; Arnaud Rivière. La valeur perçue en marketing : perspectives théoriques et enjeux managériaux, Presses Universitaires de Provence, pp.75-85, 2020, 1032002646

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