Sign me! The influence of online petitions design on signing behavior

Anne Carminati, Elisa Monnot () and Béatrice Parguel ()
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Anne Carminati: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Elisa Monnot: CY - CY Cergy Paris Université, THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Béatrice Parguel: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: How can we design an online petition to promote signing? Using a mixed method, this research aims to answer this question. We show the influence on the number of signatures of textual factors, pictorial factors, and contextual factors.

Keywords: Public policy; Online marketing; Persuasion (search for similar items in EconPapers)
Date: 2024-09-25
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Published in Association for Consumer Research Annual Conference, Association for Consumer Research, Sep 2024, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05773271

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