Fed up with ecology! Towards an understanding of consumer resistance to ecology

Elisa Monnot () and Fanny Reniou
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Elisa Monnot: UCP - Université de Cergy Pontoise - Université Paris-Seine, THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Fanny Reniou: NEOMA - Neoma Business School

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Abstract: Reducing packaging, encouraging recycling practices, imposing energy saving products are some of the ecological actions that consumers question. In this research, we study consumers we call "ecologically-resistant", those who are deliberately hostile to environmental messages and practices by governments and companies as well as other consumers. Through different qualitative methodologies we study this specific consumer profile and identify the causes of the phenomenon and the individual factors that influence them – such as scepticism or self-positivity bias for example.

Keywords: Resistance; Ecology; Responsible consumption; Environmental advertising; Skepticism (search for similar items in EconPapers)
Date: 2012-05-22
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Published in 41th EMAC Conference, May 2012, Lisbonne, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05773518

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