Aux origines des systèmes d’aide à la décision marketing en France: le cas de la Sincro (1964-1973)

Pierre Volle () and Fabienne Berger-Remy ()
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Fabienne Berger-Remy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2026-05-20
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Published in 42ème congrès, AFM - Association Française du Marketing, May 2026, Angers, France

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