Comment la marque crée de la valeur à travers le lien avec les salariés

Fabienne Berger-Remy () and Géraldine Michel ()
Additional contact information
Fabienne Berger-Remy: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2013-05-15
References: Add references at CitEc
Citations:

Published in 29ème congrès, AFM - Association Française du Marketing, May 2013, La Rochelle, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05783348

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().